The roulette wheel of cannabis consumption
Just like a roulette wheel, edibles are similar in a way that the consumer never knows exactly how they will react to the THC. This has been the longstanding cannabis conundrum: Will they get you high, or will they leave you hanging? This has consumers wary because they can be such a gamble!
Well, it's no secret! According to an investigative report from New York Times, an assortment of edible marijuana products have the amount of THC on their labels inaccurately described. In an analysis, sixty percent of the products had less THC than their packages advertised, and 23% of them had more THC than claimed.
Cannabis consumers deserve the finer things in life, but the market is not yet delivering! The consistent problem of incorrect labeling of Δ9-THC and CBD levels in edible products highlights the larger issue of insufficient standardization in the formulation and quality control processes within the edibles industry.
Moreover, there is no universal dosage rule – consumer themselves need to know how to avoid the highs and lows by experimentation to maximize the benefits of cannabis experience. But with so many cannabis product types on the market, it can be challenging to understand just how THC dosage works.
It's time for the cannabis market to catch up with other luxury industries and offer consumers the best of the best – the sweet spot, if you will!
The creation of edibles worthy of a king's ransom
Cannabis can be a part of a healthy and balanced lifestyle. Imagine this: cannabis edibles that are as healthy as kale and as tasty as a glazed donut. A total cannabis edible luxury!
The Bettering Company (TBCo.) saw this niche in the market and aimed to be the brand for people who want to enjoy the benefits of cannabis without sacrificing their health or their taste buds. How? By addressing that longstanding cannabis conundrum and making every step better in the process. Specifically, taking familiar products and improving on key aspects such as flavor, consistency, and packaging.
TBCo. is obsessed with perfection. The company worked closely with seasoned cannabis production experts and utilizing a testing lab to provide consistent and accurate THC levels.
Furthermore, the company got a team of experts with years of experience in CPG manufacturing and cannabis production, and they're working with a state-of-the-art testing lab to make sure their products are consistent and delicious.
From Seed to Sale
Manufacturers who know their THC levels are like magicians who know their tricks. They can produce consistent and predictable experiences for their customers, every time! Here are other specific benefits:
Improved product quality and consistency: Consistent THC levels help to ensure that consumers have a consistent experience with each use of a product. This is especially important for medical cannabis users, who may rely on specific THC levels to manage their symptoms.
Reduced risk of adverse effects: High THC levels can increase the risk of adverse effects, such as anxiety, paranoia, and impaired cognitive function. By ensuring that their products have consistent and predictable THC levels, manufacturers can help to reduce the risk of these adverse effects.
Increased customer satisfaction: Consumers are more likely to be satisfied with products that have consistent THC levels. This is because they can be confident that they will know what to expect each time they use the product.
Competitive advantage: By choosing products with consistent THC levels, customers can dial in their desired experience and reduce the risk of adverse effects. Manufacturers who can offer this kind of consistency have a competitive advantage, and their customers are more likely to be satisfied.
So, if you're a manufacturer, learn your THC levels! It's like magic. You'll be able to make your customers happy and grow your business at the same time.
Nailing that perfect consistency
As manufacturers, predictability in THC content is important. You can have ingredients that are precisely dosed to the point that it can be approved by oncologists!
Spray dryers are a great tool for achieving perfect consistency and predictability in cannabis edibles. They can encapsulate THC, mask its bitter taste, and modify its texture to make it easier to incorporate into a variety of food products.
Yamato Spray Dryers take the process to the next level with their K-Thermocouple sensor, offering temperature control that's more accurate and stable than the commonly used PT-100 sensor in other brands. In addition to the inlet temperature control, which is standard for all spray dryers on the market, the Yamato spray dryers also give you control over the outlet temperature, providing you with an unprecedented level of precision.
Want to gain that competitive advantage?
Smart partnerships will help you get it right the first time. With TC, we help businesses emerge and grow into leaders using the best technology that supports consumer demand and builds better processes. With our century-long industry experience, our commitment to value-added partnerships make us the perfect match for your next venture.
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