Former Minnesota Governor Jesse Ventura is making headlines as he steps into the cannabis industry, capitalizing on the state's recent legalization of marijuana for adults. Teaming up with Retro Bakery, based in suburban Minneapolis, Ventura is set to launch his own line of cannabis-infused edibles under the brand Jesse Ventura Farms.
Jesse Ventura Farms, courtesy of Retro Bakery
In a recent video announcement accompanied by rock music, Ventura expressed his enthusiasm for entering the cannabis market, citing his strong support for the industry and its positive impact on his family. He shared how cannabis played a pivotal role in helping his wife manage her seizures, further solidifying his commitment to the industry.
Cannabis products as unique as the former governor
Retro Bakery, a Minnesota Black woman-owned business, has partnered with Ventura to create hemp-derived products with a unique twist inspired by the former governor. From Baja-flavored gummies to Hunter's Blood milk chocolate bars, these offerings pay homage to Ventura's favorite vacation spots and movie roles.
Jesse Ventura Farms gummies, courtesy of Retro Bakery
The collaboration began after Ventura expressed his desire to support the local Minnesota economy at the state’s legalization event last August. Emphasizing community support and quality products, Ventura aims to build a lasting legacy.
“I want to work with someone whose main goal is to work and support the local Minnesota economy”
- Jesse Ventura
The Ventura-branded edibles, derived from hemp and containing THC, are available from April 20 2024. Ventura was one of the earliest governors in the United States to openly advocate for marijuana legalization, Ventura's venture into cannabis sales reflects a broader trend of acceptance and expansion within the industry. Despite Minnesota's delay in launching full-scale retail marijuana sales, Ventura's announcement underscores the growing interest and potential in the state's cannabis market.
Savoring cannabis in a brand-new light
When it comes to exploring the business frontiers of cannabis-infused foods, let's remember the hero behind the scenes: the spray dryer. This is a game-changer in the world of edibles and beverages.
Spray drying has been around for decades in industries from pharmaceuticals to nutraceuticals. Its ability to transform liquid solutions into free-flowing amorphous powders enhances not just bioavailability but also product stability and taste.
Have you ever wondered how other food producers infuse CBD and THC without that bitter aftertaste? You guessed it—spray drying.
Both CBD and THC have the tendency to be hydrophobic—basically, they don't play nice with water and can taste a bit bitter. This is where our spray dryer enters, capes on. By encapsulating these compounds, it turns them into free-flowing powders that can easily be stirred into your favorite cannabis-infused products, blended into beverages, or even compressed into tablets. And let's not forget about controlled release; it's all about getting the right dose at the right time.